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AA Hospitality Services Ezine Feb 15

Value Room Rates Are King


What happened when we asked over 9,000 customers what they wanted from Irish hotels? Read on to find out.

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Classification the AA Way

AA 4 Stars

The AA does not recommend hotels lightly. When we say a hotel is superb it is not because they have asked us to or have paid us to – it is because they have proved it to us.

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WATCH: The AA Secret Inspector reveals all


Before he became a member of the AA's infamous Hotel Inspection team, he trained as a chef, managed some of our nation’s finest hotels and looked after many a VIP at home and abroad. Now, in never-before-seen footage, he talks about what it takes to attain accredited status.

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The Rosette Award System

AA Rosette

Our Rosette awards are made solely on the basis of a meal visit carried out by our team of pedigreed Hotel and Restaurant Inspectors, who possess an unrivaled breadth and depth of experience in assessing quality.

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AA Food Masterclasses


The AA Hospitality Workshops are a series of training courses showing how AA inspectors inspect, what they look for, and how they evaluate and assess against industry best practice.

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WATCH: #AAFoodies comes to Cork!


With an abundance of versatile cooking in our Restaurant portfolio, our Hospitality team decided to put it to good use. What if we could create a series of interactive tasting sessions headed by our award-winning chefs and invite Ireland's brightest, most discerning food bloggers? And so #AAFoodies was born.

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Benefits of AA accreditation

AA Rewards Logo

The benefits of the AA accreditation scheme go beyond the brass plaque beside your main entrance or the Rosette plate in your restaurant. When you sign up, the door is also opened to our extensive database and marketing platforms, helping you promote your establishment and all you have to offer your guests.

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