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Benefits of AA accreditation

We promote our hospitality partners. The benefits of the AA accreditation scheme go beyond the brass plaque beside your main entrance or the Rosette plate displayed in your restaurant.  When you sign up to the scheme the door is also opened to our extensive database and marketing platforms, helping you to promote your establishment and all you have to offer your guests.  These include our AA Rewards scheme, our flagship Hospitality Awards event, listing on our online booking facility AAHotels.ie, promotion in our regular customer e-Zines, plus benefits for our accredited members.

Extra Benefits for AA Accredited Members

When your property joins our accreditation scheme, you can enjoy benefits such as 10% off the use of AA signs as well as free Roadside Rescue for General Managers. All you need to do is quote your accreditation number after you join us.

Terms and conditions: This offer applies to Roadside Rescue only. Cover will commence from the date you join the AA accreditation scheme and will be valid for 12 months.

AA Rewards
AA Rewards

Here at the AA, we know how much our customer’s value rewards. In fact, 63% of them told us that they are huge fans of hotel break offers, with a further 30% enjoying dining and/or spa discounts. We welcome all offers put forward by AA accredited hotels; from super spa and beauty deals, to discounted weekend stays and top-notch dining offers, our customers want it all. We give our members the best opportunity to promote their establishments, whether it’s to customers online, in regular e-Zines, or across our busy social media channels.  All AA customers can sign up to exclusive offers, competitions and events through our AA Rewards loyalty program. As well as discounts and deals from AA accredited hotels, we offer our 106,000 subscribers:

• 2 for 1 discounts on select beverages at Insomnia Coffee Company 
• Up to 60% off a Eurocamp holiday in one of their 180 campsites across Europe 
• Discounted parking with Q-Park 
• Premiums rates on their Topaz Fuel Card

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AA Hospitality Awards
Often referred to as the industry’s ‘Oscar’s’, the AA Hospitality Awards (#AAHAs) is an event where many of the major players in the hospitality world can get together and recognize the commitment to excellence that so many establishments and individuals strive to provide their guests. Its continued success is testament to the strength and value of the AA brand, and the credibility our ratings bestow on a property. Winners of an AA Hospitality Award are selected in recognition of their excellence and success within a chosen category, having shown a significant improvement within the preceding 12 to 18 months. 

Winners of an AA Hospitality Award are selected in recognition of their excellence and success within a chosen category, having shown a significant improvement within the preceding 12 to 18 months. Last year’s prestigious AA Hotel of the Year award went to The Maryborough Hotel & Spa in Cork, while Cullinan’s Guesthouse & Restaurant, Park House Hotel & Restaurant, and Ardmore House B&B all scooped prizes in their respective categories. 

While some of our winners are nationally renowned for their contributions to hospitality, we also champion lesser-known family-run properties. We strive to maximise the publicity received by each of our winners by leveraging our extensive contacts in the media industry and using our vast customer base to promote stand out properties. 

This year, the AA will recognise the highest-achieving establishments and individuals and celebrate everything that is great in Irish hospitality in our exclusive flagship Awards ceremony on 23rd September in Dublin. 


AA Hotels

When you become a member of our accreditation scheme, we add you to our online booking facility. Our platform allows visitors to select from a list of properties based on their chosen destination, with personally inspected hotels and guesthouses appearing first in a list of available establishments. Our audience can infer if you are a Rosette holder, your rating on the star classification system, and your percentage score. Meanwhile, accredited properties can use AAHotels.ie to showcase the very best services that they have to offer, as well as receive bookings that are hassle-free for users.

Access to the AA Database
Several times a year, we issue an online magazine to our extensive customer base covering topics such as Motoring, Home, Travel and Policy affairs. Every edition includes our much lauded ‘AA Getaways and Meal Deals’, which awards participating AA accredited hotels and guesthouses the opportunity to reach our customer base and establish their business as a key player in the Irish hospitality industry. Our e-Zines are read by a discerning audience of 20,000 people who have a promising relationship with the AA brand. Inclusion in our e-Zines is an extra benefit to our members and is a popular way to maximise exposure for your business, with no cost implication.  

To join the AA accreditation scheme or to find out more information, you can email us at hospitality@theaa.ie or call us on +353 (1) 6179460

AA Ireland Limited trading as AA Insurance is regulated by the Central Bank of Ireland.