Results from the AA survey show that 77% of respondents booked a Hotel, Guesthouse or B&B for an overnight stay in Ireland within the last year. 84% intend to do so within the next year, a 7 per cent increase in demand that is an indicator that many Irish people will choose to holiday at home in 2010.
“It is clearly a positive sign for the Irish Hospitality sector, which is very pleasing to see.” Says AA Director of Policy Conor Faughnan . “Taking a break in Ireland is now a very attractive option as people cutback on foreign trips. It doesn’t involve flights, and there is excellent value to be had from Hotels, Guesthouses, B&Bs, Farmhouses and Self Catering nationwide.”
According to Failte Ireland, The domestic market now accounts for 65% of business in the intensely competitive hotel sector with 63% of operators expecting business to remain on par or increase this year. The research comes from the AA’s latest poll which surveyed the views of AA motorists nationwide.