I’ll have an Irish call centre please!

date-icon 20 Aug 2014  author-icon Posted by Miriam O'Neill


The Irish home and car insurance landscape is a competitive one; so who to choose and why?

We asked you during our recent online poll what you want, what you really, really want from your car insurance and home insurance providers recently and here’s what you all told us.

First off you’re looking at a lot more than simply the number of euros you’ll have to hand over to your motor insurance provider this weather. Bravo…lots of savvy shoppers out there…our wise words of wisdom must be seeping in. We’re glad to see they haven’t been falling on deaf ears.

Secondly, most of you, it appears, are pretty keen to give your custom to an insurance company that is underwritten on Irish soil. Perhaps the wounds from the collapse of Sentanta Insurance are still stinging.  While they served van insurance customer predominantly it goes to show what can happen.

We also learned that the vast majority of home insurance and car insurance customers in Ireland also want to deal with a company that has an Ireland based call centre. Phew, we’re glad we have one of those!

All these things aside however, bottom line, what you want, what you really, really want is quality cover whether it’s your home insurance, car insurance or travel insurance. This is followed by….you guessed it – price!  None of us want to spend more than we have to after all.

Once again we applaud your intelligence, for the insurance landscape has been changing. Those lean recession years where we had to turn our underwear inside out to save on washing powder….ok not quite….have shaped the insurance products that are now out there. For example you can go bargain basement…I’ll have a Value Product please…or you can go for the more comprehensive options depending on how fond you are of the likes of your no claims bonus (you should be very fond by the way!) or indeed your attitude towards excesses.

So there you have it, we hope you enjoyed this little insight into the Irish psyche when it comes to our home, travel and car insurance.

Written by Miriam O'Neill
Miriam O’ Neill, PR Exec at AA Ireland began working in the AA in August 2010. Miriam’s core activities on a day to day basis include management of the AA’s media relations programme, generation of quality coverage in support of key business lines, provision of content for AA social media channels and the AA customer Ezine, regular broadcast interviews, occasional events management and interactions with the large AA customer base on motor policy issues.