According to our friends at Newstalk, David Johns from Sydney decided that putting an ad in the newspaper or on a car site wasn’t for him. Instead he has created a complete marketing campaign to ensure that his Barina is bought! For those of you who aren’t familiar with the Australian lingo, a Barina is a subcompact automobile.
Not only has John created an impressive video but he has also developed his own website, www.buymybarina.com where the car can be viewed. Making an offer is simple and clever; people are asked to #buymybarina along with their offer to be considered as the lucky owner of his Barina.
This quirky campaign is already attracting a lot of attention. Why not join the fun and help David Johns find his Barina a home!
#BuyMyBarina I will trade you 100 fresh chicken mcnuggets for the Barina. I am willing to negotitate on sauces.
— Josh (@popow) July 15, 2014
I will offer you a box of crackerjacks and a gently used loofa #buymybarina
— Theo Hall (@ThenamesT) July 14, 2014
My offer: 40 gallons of unicorn tears, a basket of space kittens, one partially eaten Slim Jim, plus all the change in my sofa #buymybarina
— Bart Comstock (@SvrWxChaser) July 14, 2014
i've got a half eaten Mars bar and i'll let you play with my cat for five minutes but you're not allowed to call its name #buymybarina
— Malcolm Gordon (@malgordon) July 15, 2014