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Cookie Policy

This notice explains to you the use of cookies and similar tracking technologies on the AA Website.

What is a Cookie?

A cookie is a small text file stored on your computer or mobile device that contains data related to a website you visit. Cookies have a number of uses. They are used to ensure that a website functions properly as you might expect it to.

Cookies also allow websites to ‘remember’ your browsing habits or preferences over a period of time. Cookies may be set by AA Ireland as the website operator directly (“first-party cookies”) or in some cases, by another third-party service provider (“third-party cookies”).

In the latter scenario, cookies deployed for social media, advertising or analytics purposes. AA Ireland will only be able to directly recognise the information contained on first-party cookies.

Other Tracking Technologies

There are other technologies which we deploy which track behaviour on our website. ‘Tracker Pixels’ are a means of allowing us to check whether you have viewed our content.

These “pixels” are essentially tiny, invisible images on our web pages that, once loaded, will communicate your interaction with our content.

This allows us to gauge the validity of material being presented to you as well as the time of said interactions.

Third-Party Cookies and other Tracking Technologies

We avail of third-party technologies across our site. These technologies help us to understand how you use the site and the ways in which we can improve your user experience. These technologies may track certain information such as the pages you visit across our site as well as how long your visit lasts. This allows us to continue providing engaging content.

We also use social media plugins on this site that allow you to view videos and otherwise interact with certain content. In order for these technologies to work, trusted third-parties will set cookies and tracker pixels throughout our site.

Once enabled, these technologies may be used to enhance your profile or to contribute to the data they hold for various purposes outlined in their respective privacy policies. For any third-party technology used on our site, we will provide a link to that third-party’s respective cookie policy.

“We encourage our visitors to review these policies in advance of granting consent to deployment.”
AA Team

What information do we obtain from you?

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What information do we obtain from you?

For each visitor to our site, we automatically gather certain potentially identifying information and store it.

This information includes (as applicable), your browser type, internet service provider (ISP), referring/exit pages, your operating system, date/time stamp, processor or device serial number, unique device identifier, and clickstream data.

We collect this information on an individual basis and in aggregate, or combined form.


Our Use of Cookies and Similar Tracking Technologies

We use cookies to provide you with the best user experience on our website, this includes:


  • Network Optimisation.
  • Analysing web traffic.
  • Remembering you when you wish to log in to your account.
  • Remembering you as you interact with our forms to receive a quote.
  • Providing support for social media features.
  • Analysing visitor traffic across our site.
  • Providing you with support via the AA customer service bot.
  • Providing you with more relevant advertising content.
  • Remembering your cookie consent status.


Categories of tracking technologies that we set

We avail of both first and third-party technologies across our site. The AA takes our visitors’ right to privacy seriously in keeping with our obligations.

Should you consent to the deployment of any category of optional technology, we will record your consent for a period of no longer than 6 months subject to interaction; at which point these technologies will be disabled. You will then be prompted to refresh you consent.

Should you wish to disable these cookies via your browser settings, please see the following links relating to your particular browser.

“This information is important to us for improving the user experience and determining site effectiveness.”
AA Team

This information will not be combined by the AA for profiling purposes, however, certain third-parties such as Google may use this information in aggregate form for the purposes outlined in their respective privacy notices. If you disable this category of cookie our site will still work, though its improvement over time will be hampered.

For more information on the specific technologies we and our partners use for this purpose, please see below.

Further Information

We regularly scan our website using a third-party tool to maintain a record of the tracking technologies we deploy. The AA only processes your personal information in accordance with this notice as well as our Privacy Notice.
Should you require additional information then you can contact our Data Protection Officer at the following email address:


You may also contact our Data Protection Officer by writing in to:

AA Ireland
20-21 South William Street,
Dublin 2.

Should you wish to make a complaint regarding the processing of your personal data or are unsatisfied with how we have handled your information, you have the right to lodge a complaint with the Irish Supervisory Authority. You may lodge a complaint with the Office of the Data Protection Commissioner via their online form  |  Download Cookie Policy