Slow down. It’s a long-standing message but one that is always worth repeating, which is why AA Ireland are pleased to support National Slow Down Day, a road safety initiative led by An Garda Síochána.
Running from 7am on Friday 26th to 7am on Saturday 27th March, the campaign urges drivers to ‘Slow Down’, with the aim to reduce the number of speed-related collisions, save lives and reduce injuries on our roads. Gardaí will get the message out with high-visibility in 1300 speed enforcement zones and through various media channels.
There is no room for complacency. So far this year, 20 people ahve been killed on Irish roads. While this is a significant reduction from 46 deaths at the same point last year, it is important that motorists do their part when it comes to further reducing fatal collisions on our roads. The AA is encouraging drivers to be mindful of their speed and be aware of the needs of vulnerable road users.
An RSA report on fatal collisions between 2008 and 2012 found that excessive speed contributed to one in every three fatal collisions during that time. But it is avoidable, and even small changes can make a big difference – as a general rule a 1% reduction in average speed will bring about a 4% reduction in fatal collisions. This is why reducing motorists’ speed is essential to improving road safety.
The campaign highlights how vulnerable road-users are often more at risk. More people are exercising outdoors this past year as a result of COVID-19 restrictions – be it walking, jogging or cycling – and reducing your speed can play a crucial role in keeping all road users safe.
Pedestrians and cyclists are more vulnerable than ever these days as they navigate social distancing on roadsides – you can minimise the risk to them by slowing down. Previously compiled data shows that a pedestrian or cyclist hit by a vehicle travelling at 60kmph has a 10% chance of surviving; if they’re hit at 30kmph, they have a 90% chance at survival. Slowing down not only prevents against fatalities and life-altering injuries, but also allows the driver more time to react to a hazard. Read more about sharing the road with vulnerable road users here.
Photo by Mick Garratt