Skip to Content

✨ We’re Ireland’s most competitive car insurance broker!^✨Insurance up for renewal? Get a Quote today!


AA Car Insurance

Car Sales show a solid start to January.

Published 1st February 2023Read Time 4 min

The January Car Sales figures are in, and the traditionally busiest month for car retail is usually a bellwether to how the year is going to go. Despite worries about a wobbly economy and continued supply problems, it has been a strong start – with sales in January up 9.4% versus the same month in 2022 – with 27,364 registrations.

  • Market up 9.4%.
  • EV Sales are up 36.5%.
  • Toyota and Hyundai dominate once more.

Top 10 Selling Cars so far in 2023

  1. Hyundai Tucson
  2. Toyota Yaris Cross
  3. Toyota Yaris
  4. Toyota CH-R
  5. Toyota Corolla
  6. Dacia Sandero
  7. Kia Sportage
  8. Hyundai Kona
  9. Volkswagen T-Roc
  10. Hyundai IONIQ 5

Toyota and Hyundai were out of the traps incredibly quickly as usual. Both brands usually have strong levels of stock on the ground at year-end and always have a positive January, which is no different.

Toyota had another strong start to the year, with the Yaris Cross selling very well.

A strong start from Toyota

Toyota is slightly back on their astonishing January 2022, 11.7% back on this month last year. However, they still command 16.2% of the market, with Hyundai not far behind with 13.5% and Volkswagen in 3rd with huge growth, 47% improvement on January 2021 at 9.3% market share. A great start by Skoda in 4th place, up 20% with a 7.5% market share and Kia rounded up the top 5, up almost 11% to 6.1% market share.

Once again, the Hyundai Tucson shows no signs of being knocked off its perch as the best-selling model, with 6.3% of all new cars sold in January being Tucson’s ahead of the massively improving Toyota Yaris Cross, which has now sold almost 60% than it did in January last year.

Electric Vehicle sales are up 36.5%

Good news for CO2 emissions, but maybe less so for the government tax take, 40% of all new cars in January were from the A0 CO2 band. There were 3,682 electric vehicles registered in January, 36.5% more than in January 2023, meaning 13.5% of the Irish car market in January came from EV sales. Both petrol and diesel sales are up, 29% and 11% respectively. And as you might have guessed, Automatic Transmission dominates; now, 58.1% of all new cars sold are automatic. As for colour – 36% of all new cars sold in January were grey.

EV sales are up 36.5% in 2023.